Luxury brand official WeChat account

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Every year, more and more brands are opening online shopping on the official website. Moreover, luxury brands are exploring more and more digital sales and services step by step, gradually extending from a single channel to a multi-channel, and then to the era of all channels, that is, we are always talking about "new retail", but this road is far away. Also unknown, everyone is feeling the stones across the river, so today we will expand our eyes to more than the official website platform. The reason why Wechat platform is chosen as the main battlefield of this report is very simple: Wechat users are the most extensive, with natural social attributes, open interfaces can link to official websites and brand widgets and other applications, official brand Weixin account has…
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