Unlike traditional luxury stores, which are clearly grouped by category, Gucci has kitchen, living room, cinema area and other different areas. The design of the store is very retro gorgeous, and there are many unique brand elements. Red brick walls, baggage trucks, bare pipes, drugstore racks, vintage-style sofas, screens, seats and other antique furniture, hand-painted flooring patterns by Italian artists, etc., look more like a museum of antique furniture, an art gallery displaying the works of independent artists, or a chic for casual chat. Gather the ground. Obviously, consumption is not the ultimate goal of this store, creating special experience. Gucci hopes to create a relaxed shopping environment where customers can stay, relax, discover new things and enjoy their time in the Gucci store.